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Addressing higher education’s retention crisis: how data-driven insights can make a difference

January 20, 2025 By Cynthia Glover1 Min Read

In a recent Educause video, Rob Shomaker shared compelling insights from CUPA-HR’s 2023 Higher Education Employee Retention Survey, highlighting the complex challenges facing higher education institutions today. The findings paint a clear picture: higher education is at a crossroads, facing unprecedented workforce challenges that demand innovative solutions.

The current state of higher education staffing

The pandemic has fundamentally altered the higher education landscape. With the loss of approximately 900,000 workforce-eligible individuals to COVID-19, early retirements, and ongoing childcare and elder care challenges, institutions are grappling with more openings than qualified candidates to fill them. While compensation remains a primary concern, the survey reveals that job satisfaction and overall wellbeing are the strongest predictors of employee retention.

Perhaps most alarming is the technology sector trend: 78% of IT professionals in higher education are considering moves to for-profit organizations outside academia. This brain drain threatens institutions’ ability to innovate and serve students effectively.

The connection to student success

These staffing challenges directly impact student outcomes. When institutions struggle with employee retention and satisfaction, it creates a ripple effect that touches every aspect of the student experience. Understaffed departments, overworked employees, and high turnover rates can significantly affect student engagement, retention, and overall success.

Leveraging technology for better insights

This is where MirrorTalk by Swivl enters the picture. As institutions work to address these challenges, having access to deep, actionable insights about student experiences becomes crucial. MirrorTalk offers a powerful solution for gathering and analyzing student feedback in ways that traditional surveys and assessment tools cannot match.

How MirrorTalk makes a difference:

  1. Rich, qualitative data collection: MirrorTalk enables institutions to capture authentic student voices and experiences through structured, guided conversations, providing deeper insights than traditional surveys or feedback forms.
  2. Real-time analysis: Instead of waiting months for survey results, institutions can gather and analyze student feedback continuously, allowing for more responsive and timely interventions.
  3. Comprehensive understanding: By facilitating meaningful dialogues about student experiences, MirrorTalk helps institutions identify early warning signs of disengagement or dissatisfaction, enabling proactive support measures.
  4. Evidence-based decision making: The platform’s analytical capabilities help leaders make data-driven decisions about resource allocation, program development, and support services.

Taking action with MirrorTalk insights

When institutions understand student challenges more deeply, they can:

  • Improve overall student satisfaction and retention
  • Design more effective student support programs
  • Allocate resources more efficiently
  • Create more engaging learning environments
  • Develop targeted interventions for at-risk students

Moving forward

As higher education continues to navigate these challenging times, the ability to gather and act on meaningful student feedback becomes increasingly crucial. As Rob Shomaker emphasized in his discussion of employee retention, understanding and addressing underlying needs is key to creating positive change. The path forward requires innovative approaches to both data collection and analysis—tools that can help institutions create more responsive, supportive environments that benefit the entire academic community.

MirrorTalk provides the sophisticated yet accessible technology needed to gather these deep insights, helping institutions build more resilient and successful academic communities for the future.

Ready to transform your institution’s approach to student success?

To learn more about how MirrorTalk can support your institution in gathering meaningful student insights and driving positive outcomes, schedule a meeting with Cynthia Glover, our Educational Partnerships Manager. She’ll show you how MirrorTalk can help your leaders better understand and address student challenges while supporting your strategic goals.

Meet with Cynthia


Higher Education MIRRORTALK MirrorTalk student retention student success

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